If you have read my European Business Review article about Inc and Co, then you will understand why this joint venture company is so popular in the UK. Inc and Co is a company in the business of manufacturing kitchen and bathroom furniture in Europe. It specialises in making sofas and other modern furniture such as small armchairs and tables for living rooms. In order to make a success in the market, the company uses some innovative marketing strategies.
The company was started in 1985 by Christian Ebert, who was a student from Vienna. He decided to start a family business based upon his college studies and this was how Inc and Co were born. Since the company has started, the brand has expanded greatly and now has over 30 employees. The vast majority of these employees are from the United Kingdom European Business Review article about Inc & Co.
In order to gain the trust of its customers, Inc and Co offers free material which can be downloaded from its website. The author of these free articles is Frank Ludden. Frank is well renowned for his valuable insights into various topics. He also writes interesting and thought provoking articles for his readers. One of the articles in this series is entitled “European Business Review”. This article was written in June 2021 and it can be found at the website below.
Frank begins this European Business Review Article with a simple introduction, talking about his passion for furniture. He goes on to state that he got interested in European furniture after doing some market research in the United Kingdom and realized that a large number of British companies had European headquarters. He also discovered that a high number of British companies sent a significant number of personnel to Paris, where they established European offices. Frank states that he wanted to find out why these British companies chose to do so and what European countries they were using for their bases.
After having done his market research in the UK, Frank headed over to France and set up a meeting with two French furniture companies. While doing so, he received an offer from one of these companies to supply him with materials to start a new line of furniture in France. He declined this offer since he was busy in the first place but was contacted again in September by another company that offered him a contract to supply furniture to them, with the option to expand his business into other European countries.
These articles are very informative, as they help you learn a lot more about companies that you may not have known about before. For instance, in the European Business Review Article about Inc & Co, Frank Ludden mentions that his company’s products are used in over 120 countries. It would be an understatement to say that the quality of the company’s products is outstanding. These articles are helpful because they give you a glimpse into how the business of a company works. The next time you see an Inc & Co European Business Review Article about Inc & Co, you’ll know exactly what it’s all about.