Off-Page SEO Backlinking Campaigns For Keywords – Merits and Pitfalls

SEO experts are agreed that off-page optimisation is more important than on-page optimisation. Off-page optimisation is about procuring backlinks from other websites whereas on-page optimisation relates to enhancing webpage content and underlying coding. It is apparent that backlinks are advantageous and search engine optimisers and website owners are understandably keen to attract them....